Mini-MBA for Accountants: Day 2 - From Strategy to Marketing

Pricing

Cost for BPP PD Members: £415 + VAT + 6 CPD Hours
(£599 + VAT for non BPP PD Members) Click Here for details of our membership scheme.)

Course level

Intermediate

Second day of the week-long Mini-MBA for accountants, which will introduce you to MBA-type thinking, giving you the holistic understanding of business that you need to transform your thinking, your potential and your career. The other workshops include:

Book the series or chose individual workshops - it could be the defining moment in your career.

Who will benefit

Accountants and other finance professionals who need to develop a more rounded view of business management but who do not have the time and/or organisational resource to complete a full formal MBA course.

Finance professionals in smaller organisations who are expected to cover many other areas in addition to a specialist finance and accounting function.

Overview

The Mini-MBA for accountants programme can help transform your thinking, your career and your potential, giving you the knowledge that will encourage you to to think more creatively and manage more effectively.

Discover the principles of strategy and leadership and how to implement them in a busy working environment. You will gain a thorough understanding of the latest business theory, which will give you an insight into the tools and techniques used by other professional members of a management team. So you can better understand their perspective and, as importantly, challenge their thinking, assumptions and proposals - or perform the function itself.

Outline

  • Understanding customer value
  • Developing a marketing strategy
  • The marketing mix and the product life cycle
  • Marketing channels and media
  • Sales generation and business development

This is not an award of BPP University. A CPD certificate of completion will be provided by BPP Professional Education Limited upon request, following attendance.

Course Dates

Location Dates Time Availability  
London 09 Sep 2020 9:30 AM - 5:00 PM  Spaces Book Now
London 11 Nov 2020 9:30 AM - 5:00 PM  Spaces Book Now

Membership Scheme

You and your firm could be saving £000's on your CPD training. Find out how to join our membership scheme and receive immediate benefits.

Tailored training

We can tailor any of our public courses to meet your needs as well as providing completely bespoke training solutions. Learn more about tailored training.

Special Assistance Policy